Job Title: Global Head of Brand and Creative

Role: Global rebrand and repositioning of bwin. Creatively leading the rebrand whilst forming a new internal agency, I worked in the Zag/BBH offices for three months on copy, strategy, visual identity, motion graphics, UX/UI, brand guides and brand roll out. Without an internal team this was a hands on project to produce a new look and feel for a brand that spans 20 countries and 15 languages. This exciting project gave a sleeping giant a new lease of life. It lead to working on seven more TV campaigns and sponsorship deals with top flight football, basketball and athletics teams.

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Agency credits: Zag/BBH Sport