Job Title: Global Head of Brand and Creative

Role: International rebrand of Casino brand Party Casino. A digital only business with little creative strategy I worked with the team at Impero to rebuild the brand in Canada and UK and launch the new brand to the Spanish market. Initially this was a lot of strategy work to build a new Mission, Purpose and Vision which then fed into the VI, UX and UI across the various digital platforms. We then created over 900 assets along side my internal studio and a launch party in Barcelona.

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Agency credits: Impero